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SeriChenang Langkawi |
NESTLED in the bustling Pantai Chenang area of Langkawi, a new
boutique hotel, Seri Chenang Resort and Spa Langkawi is all set to
create an impression once it opens its doors in May.
According to
the resort’s chief executive officer Norlin Datuk Zainal Abidin, the
boutique resort, which sits on 0.5 hectares of land, is meant to be a
home away from home that epitomes Malaysian culture, heritage and
warmth.
One of the highlights of the luxury resort is the six
traditional Malay heritage villas designed in different sizes and
inspired by the architecture of traditional homes from Malaysian states.
Named
Rumah Terengganu, Rumah Negri Sembilan, Rumah Melaka, Rumah Selangor,
Rumah Kedah and Rumah Pahang, each villa has its own distinct
architectural characteristics. The villas range in size from one bedroom
to up to five bedrooms, for a total of 13 spacious rooms that mirror
the number of states of Malaysia.
Located on the banks of Kuala
Chenang River, next to the popular Chenang beach, the villas are set
around a lush royal Malay-inspired garden complete with water features
and landscaping.
Intended to be a family holiday home, the resort has the makings of a luxurious getaway with personalised treatment for guests.
“The
land belongs to my father who bought it 10 years ago. The initial plan
was to build a family holiday home for ourselves but after taking into
consideration the cost we thought it would be more feasible to build a
resort,” said Norlin.
She added that her brother, Mohammad Shukor
who is the product director for the resort, wanted to share the design
and architecture of Malaysia with people from around the world.
The
project that cost RM5mil began in 2009 with internal funding and
Norlin, who has experience in marketing and sales in the retail industry
and shopping centre management, was roped in.
Although Langkawi
has a number of high-end resorts catering to the upscale market, Norlin
and her team are confident that their venture will be successful.
Although the target is to recoup their costs in five years, Norlin is confident they can do it in a shorter time span.
“We
have a unique product to offer and we believe we complement all the
other luxury hotels on the island and this gives more options for
tourists to choose from. There are no other hotels with similar a
concept anywhere in the world,” she added.
Langkawi receives 2.8
million tourists a year and the government has come up with a
refurbishment plan and funds amounting to RM450mil to give Pantai
Chenang a facelift.
Norlin and her team are looking at a 60%
occupancy rate for the first few months of operation and are going all
out to promote the hotel via tourism exhibitions, travel agents and
partnerships.
To ensure they have fulfilled all government
requirements, the resort has to have at least five licences for:
building a resort on a certain location, fitness, star rating, security
and safety from the Fire Department, business, foreign staff, and
transportation for resort guests and staff.
According to Norlin,
the hotel has more than just architecture to offer and is proud of their
service, which she said is their best asset.
For Norlin, the
mother of a two-year-old daughter, family always comes first and she
insists that the same treatment be accorded to the guests of the hotel.
“Guests
are greeted by the resort manager at the airport simply because the
manager is the host of the house (resort),” she said.
To add icing to the cake, the resort has butlers who have been specially trained to cater to the needs of guests.
Guests
can actually arrange to have the butlers accompany them on their
travels around the island or they can rely on phones provided by the
hotel to contact the hotel for directions or assistance.
The resort has a direct access to Chenang Beach via a bridge (
titi in
Malay) as the resort is separated by a river that runs through the
resort. Guests can watch fishermen passing along the river in their
traditional boats, going out for their daily catch.
“We also want
guests to take the opportunity to enjoy the tax-free alcohol, so we are
introducing the ‘buy your own’ (BYO) policy whereby the resort will not
sell alcohol in the hotel, but guests can purchase their beverages from
the supermarkets outside or our butlers can do that for them,” added
Norlin.
AL :-
I welcome Seri Chenang to become one of the new boutique hotel in Langkawi..