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Saturday, August 20, 2011

PNKL Plans To Expand Marketing Of Bilis Crispy

LANGKAWI, Aug 9 (Bernama) -- The Langkawi Fishermen's Association (PNKL)plans to expand the marketing of local anchovies-based snack food, "Bilis Crispy Rangup", to the mainland.

Chairman Mahadzir Ibrahim said PNKL has been undertaking the production of even tastier Bilis Crispy Rangup at its building in Penarak here since last July.

"The proposal has been made known to a number of mainland fishermen's association's to assist with the marketing," he told Bernama here today.

He said at present the product is being sold only at shops, supermarkets and tourist areas throughout Langkawi.

He said an intensive promotion would be undertaken in respect of the marketing as the Bilis Crispy Rangup was packed with protein.

Mahadzir said the decision to expand the marketing of the product was made based on the encouraging response from traders and the public.

He said the project was also being implemented to diversify PKNL's activities as well as generate more income.

At present, PNKL is implementing several projects, including the rearing of fish in cages in the waters of Penarak as well as supplying diesel to fishermen.


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A true Langkawi Product. Once you've tasted Langkawi Anchovies there's nothing compared to it.  

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