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Monday, December 27, 2010
Starwood's 4th hotel in Langkawi to open Jan 1
STARWOOD Hotels and Resorts Worldwide Inc, which operates brands like Westin, Le Meridien and W, is set to open its fourth hotel in Langkawi on January 1 2011.
The hotel - Four Points by Sheraton - will join the already established group brands on the island, The Westin Langkawi Resort and Spa and The Sheraton Langkawi Beach Resort.
Starwood also started operating The Andaman a Luxury Collection Hotel, at the end of 2009.
Regional vice president Southeast Asia Chuck Abbott said the hotel is scheduled to open on January 1 2011 with a limited number of rooms.
In an interview with Business Times, he said the hotel may open as early as December 29 2010.
The hotel, previously the Langkasuka Beach Resort located in Kuala Muda, Mukim Padang Matsirat, closed its doors and underwent a RM12 million renovationover a four month period.
Abbot said as the first international branded four-star property in Langkawi, it is confident that the Starwood preferred guests programme (loyalty programme) and Starwood distribution channels will be able to drive positive occupancy in the first year.
"Our team is already receiving many enquires and requests from local and international companies that are excited about this addition to the Langkawi market," he said.
"We are very excited about our growing footprint in Langkawi, particularly with the addition of the Four Points by Sheraton brand which introduces a great value product into Langkawi.
He said Starwood is fortunate that all four brands will compliment the diversity of the destination, each individually creating unique and memorable experiences for the meeting and incentives market and peaceful location or family option for the leisure traveller.
The Four Points Langkawi has 214 rooms, including 12 Lanai rooms with direct garden access, 12 junior suites and eight executive suites with balconies overlooking the Andaman Sea.
It interesting to see more & more big players coming to Langkawi. Set up Hotels & expanding their business. I must say with the opening of more prestigious hotel it can be expected more high end tourist will be flocking to Langkawi.